Our Mission

Eating is a choice we often give up control of

When juggling competing life demands, faced with dizzying choice in our supermarket aisles, it is very easy to simply pick what is in front of us. The ease of convenience often comes at the price of our beliefs and values.

Mindful eating is about choosing with intention

It's about being purposeful with our food, being more aware of our connection with food and the plate-to-planet connection.

Why am I eating? What am I eating? How am I eating? What's the bigger picture?

So that everything we consume is in line with our values

Is what we're eating a reflection of who we are? Do the ingredients stand the test of our beliefs? Are we nourishing ourselves the way we want?

Food that supports the planet

We don’t rely on just one ingredient. Variety is the best way to support agricultural biodiversity and food security for a rapidly growing world population. Crop rotation is the Earth’s natural way of keeping the land fertile and the ecosystem resilient.

A supply chain that works from farm to fork

Behind every bite, there is a story. From the African women harvesting baobab to escape extreme poverty, to the resilient maca growers on top of the Andes in Peru.

Sustainability, to us, also means positive social impact for the farmers, their families and wider communities.

Better nutrition without compromise

Feeding the planet in a better way does not mean taking away the taste. Beyond nourishment, food is a pleasure which we often share with others.

We are constantly balancing flavours and experimenting with textures and smells. We want our food products to be healthy, but also to create indulgent food experiences.